In the world of digital marketing, we’ve grown comfortable with Search Engine Optimization (SEO). Keywords, backlinks, meta-descriptions; these were the levers we pulled to increase visibility and drive traffic. But a major shift is now underway. With the rise of generative AI and large-language models, how people discover information, and how brands are seen, is being re-written. Welcome to the age of Generative Engine Optimization (GEO).This isn’t just a change in tactics,