In the world of digital marketing, we’ve grown comfortable with Search Engine Optimization (SEO). Keywords, back links, meta-descriptions; these were the levers we pulled to increase visibility and drive traffic. But a major shift is now underway. With the rise of generative AI and large-language models, how people discover information, and how brands are seen, is being re-written. Welcome to the age of Generative Engine Optimization (GEO).This isn’t just a change in tactics,

AI is reshaping marketing, enabling marketers to drive efficiency, personalize customer experiences, and unlock new insights. With its ability to automate repetitive tasks and generate detailed consumer insights, AI empowers brands to maximize their reach and impact. Here’s a look at some specific ways AI is being practically applied in marketing, accompanied by recent statistics showing its effectiveness. Enhancing Content Creation with AI AI has revolutionized content marke