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The GTM Diagnostic
Most early-stage companies misdiagnose their problems. They fix pipeline when the issue is positioning. They hire marketers when the problem is ICP. They add budget when the problem isn't budget.
The GTM Diagnostic is a focused, fixed-scope engagement to find what's actually broken in your go-to-market, before you spend another month of runway on the wrong fix. It's built on the GTM Clarity Framework, a 5-step process that pinpoints the real constraint and gives you the plan to solve it.
Built for early-stage founders and marketing leaders tired of fixing the wrong problem.
01
Diagnose: Is this actually a marketing problem? ICP validation, PMF reality check, pipeline attribution, who owns what in the revenue system
02
Define: What does your GTM system actually look like? Funnel math, conversion rates, demand creation vs demand capture, channel mix
03
Position: Are you saying the right thing to the right people? Messaging, positioning, ICP specificity, competitive differentiation
04
Align: Is the whole revenue system pointed the same direction? Marketing, sales, product, leadership - where are the gaps
05
Execute: Now build the plan Channel strategy, budget allocation, content, enablement